Hairpin House - A Website Content Package
About the project
The primary goal of Clevershot's collaboration with ILA was to showcase the unique and appealing aspects of Hairpin House through a diverse range of visual content, including 360° virtual tours, model shoots, and lifestyle videos. The aim was to enhance ILA's online presence, populate the Hairpin House website with engaging content, and create a compelling narrative that resonates with potential tenants.
Clevershot leveraged its extensive experience in working with models and actors to conduct a highly successful model shoot at Hairpin House. Models were chosen as vital storytellers to convey emotions and messages, making the content more relatable and engaging. This was particularly crucial for marketing empty spaces, and the resulting imagery contributed significantly to capturing the essence of Hairpin House's calm and relaxed vibe.
Clevershot conducted a comprehensive 360° virtual tour, scanning amenity spaces and various show apartments in their entirety. This cutting-edge technology allowed ILA to offer potential tenants the unique ability to explore the space from any location worldwide. The virtual tour became a cornerstone of the digital content strategy, providing an immersive and interactive experience for prospective residents.
Utilising the captured video and photography, Clevershot played a pivotal role in populating the Hairpin House website with visually stunning and on-brand content. The website now serves as a showcase of the property's aesthetics, amenities, and overall atmosphere. Clevershot's expertise in creating captivating content ensured that the website became a powerful tool for attracting and retaining tenants.
-> ILA's online presence was significantly enhanced by incorporating Clevershot's visual content on the Hairpin House website and social media platforms.
-> The 360° virtual tour provided an innovative and engaging way for potential tenants to explore Hairpin House remotely.
-> The model shoot and lifestyle videos added a human touch to the marketing strategy, making the property more relatable and aspirational.
-> Clevershot's collaboration with ILA at Hairpin House contributed to a successful partnership, and ILA became one of Clevershot's favourite clients in 2023.
To Conclude
Clevershot's collaboration with ILA at Hairpin House exemplifies our commitment to delivering high-quality visual content that aligns with the brand identity of its clients. The success of this project serves as a testament to our expertise in creating immersive and compelling digital experiences, ultimately contributing to the growth and success of ILA in the competitive rental market. Looking ahead, Clevershot eagerly anticipates future collaborations with ILA as they continue to create captivating content for a variety of properties.
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