Leeds Bradford Airport
About the project
We conducted in-depth brand consultations to understand the airport's unique attributes and values. We also organized and carried out professional photography and video shoots to capture the essence of the airport and its facilities. Finally, our team created engaging and compelling web and social media content that effectively showcases Leeds Bradford Airport's services and amenities to potential customers.
During our conversation with Leeds Bradford Airport, we emphasized the airport's unique selling points compared to its competitors. We highlighted how the airport is similar to a local farm shop - friendly, located in an ideal spot, and ingrained in the community. This sets it apart from larger airports that can feel impersonal and chaotic.
Additionally, we pointed out that Leeds Bradford Airport is situated in the heart of the country, with excellent transport links to other airports. This makes it a hub for travel across the world.
We conducted extensive photo and video shoots to completely refresh Leeds Bradford Airport’s content library. We used our connections to Face Agency to provide a vast array of models across all required demographics. The resulting photographs were exceptional, and we provided an extensive library of over 500 high-quality images.
During the shoots, we produced a vast library of video content that will last for years. The videos perfectly capture the airport's friendly, relaxed nature while highlighting its suitability for families, older adults, and group getaways.
Our team successfully obtained exclusive permissions to operate drones at a busy airport. To achieve this, we established direct communication with air traffic control and kept a consistent dialogue throughout our operations. The careful coordination and collaboration with the airport authorities allowed us to conduct our work efficiently and safely.
Our team produced a series of highly informative and visually engaging video pieces that meticulously showcase the complete range of car park options available at the airport. These videos were crafted using motion graphics and visual storytelling techniques to provide viewers with an immersive and comprehensive experience that enables them to make informed decisions when selecting their preferred parking option.
Our team designed a range of multimedia content tailored specifically for social media platforms with the goal of capturing the attention and interest of the airport's potential audience. These assets were crafted with careful consideration of the target audience's preferences and behaviours on social media, ensuring maximum engagement and impact.
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