Landmark North East Industrial Portfolio

In early 2022, our video production team completed our most impressive commercial real estate video marketing project to date, for our client, JLL.

Intro

About the project

The project, marketing 3 large estates in the North-East, required us to capture drone and ground videography for over 1000 acres of commercial real estate.

Following video capture, we had to produce 3 video deliverables with our platinum motion design package to compliment JLL’s wider marketing campaign.

Services

Drone Specialists, Design Through Motion, Video & Photography

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Insight

Our Experienced Approach

Dan talks through our creative process for the project.

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A Platinum Package

The deliverable

This is one of the 3 videos we created for Project George, focussing on Team Valley Trading Estate.

OSC

Special drone permissions

The first challenge we faced with the project was the sheer scale of the sites being captured, with Team Valley Trading Estate covering 630 acres. With standard drone permissions only allowing for heights of 400ft, capturing the site effectively would have been impossible without Clevershot’s special permissions granted by the CAA.

Our Operating Safety Case (OSC) allows us to fly at heights of 1000ft, along with other extra permissions.

Concept

Idea generation

The second challenge was coming up with our creative vision and structure for the videos; refining 1000+ acres of property, 200GB of video content, and a brochure of detailed specification into 3x 3-minute videos.

It was of paramount importance to us that these videos be engaging and consumable, whilst showcasing the sites in their full glory.

Where did we start?

We started with an idea: a character.

A character that in this case took the form of a little red orb, who would guide our viewers through the video, telling their eyes where to look, and maintaining orientation.

The orb originates from the red dot established in the project’s brand guidelines.

It immediately reveals and guide’s the viewer toward our first pieces of specification…

…before introducing to our key scene setter: The Angel of the North.

Much like visitors to the site, our orb travels down the A1 to introduce us to the site.

And then later returns to show us proximity to Newcastle-upon-Tyne.

After returning once more to show us the road networks in the area, the orb is used to transition from one angle to another.

Our orb finalises the video by taking our viewers on a tour of the sub sections that form the larger estate…

before returning home to the red dot from which it originated.

Character

Storytelling

Even a film about commercial real estate (and lots of numbers) has a story to tell.

Using our character, it became clear how we would tell this story:

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AERIAL

Angel of the North

The Angel of the North was a key landmark, located right next to Team Valley Trading Estate. We tasked our in-house drone pilot with getting stunning footage of the sculpture and they didn’t disappoint!

Motion

Animation

Our in-house team of motion designers were able to build a bespoke set of titles and animations for this project.

There is a fine balance to be found when adding animation and motion graphics to these videos; making the video engaging and revealing information in a way that makes sense, without distracting from the original purpose of the video.

Landmark North East Industrial Portfolio

Start of intro

End of intro

Graphic design

Composition

With lots of information to communicate, we made sure to deliver each piece of information in a way that is structured and understandable, whilst also leaving space for the viewer to see the impressive drone footage of the site.

Conclusion

Site of scale requires video of scale

To conclude, this was an exciting project for Clevershot which allowed us to use our team’s talents to their full potential. From inception, our aim was to deliver cinematic films of scale that the sites deserved. We believe we achieved this, and more importantly, the videos formed part of a marketing campaign which ultimately ended in a successful acquisition by UK Land Estates.

To find out more about our services in this sector, visit our commercial real estate page:

COMMERCIAL REAL ESTATE

Case Studies